Our Brand

Artistry, inspiration and innovation are the core tenets of KASH Beauty, Ireland’s fastest-growing cosmetics brand. Founded in 2019, KASH first launched with the iconic Secret Treasure collection. We consistently develop new products to stay ahead of the market as Keilidh has always done. KASH Beauty has been featured in British Vogue and was named by Shopify as one of the top-performing Beauty Brands for 2020, having only launched in the last quarter of that same year.

KASH Beauty offers a wide range of chic, high-quality cosmetics, including richly-pigmented eyeshadow palettes, faux-mink eyelashes, creamy lipsticks and matching lip liners, luxury makeup tools and our patented Sculpt Sticks set. Our variety of collections cover a wealth of looks and styles, from go-to natural glam to avant-garde artistry. We are proud to say that all of our products are cruelty-free and vegan.

KASH Beauty are the trendsetters, the tastemakers and the innovators of the Irish beauty market. Keilidh’s vision for her brand was to inspire people; to make them feel beautiful and confident in themselves. Her millions of followers would agree that her mission has been successful.

Our Founder

The sky’s the limit for both KASH and its founder, Keilidh Cashell, who has been dominating the beauty world since 2015. Keilidh’s been in high demand since the beginning of her career, working with some of the biggest names in the industry including Morphe Cosmetics, Charlotte Tilbury, Manny MUA and James Charles MUA. Her work as a judge on RTE’s Glow Up Ireland helped to cement her as a household name in Ireland. Keilidh is currently Ireland’smost-followed beauty influencer with over 4 million fans across her social media channels.

Keilidh has developed her brainchild KASH Beauty from the ground up. Every collection, every product has been conceived using her unique style, creativity and insight. In her own words: “I wanted to make makeup easier for everyone. It was important for me to create products that people could rely on. I want people to feel beautiful and confident wearing KASH Beauty.” Keilidh’s dedication to her audience and her brand means that KASH Beauty will be a staple in the cosmetics industry for all-time.