"When I think of an Aura, I think of a soft, lit-from-within glow, that radiates positivity and warmth. An Aura encapsulates everything we wanted our first complexion launch of foundations and concealers to be. We wanted to create a formula that not only looks and feels good, but that benefits your skin while wearing it, a complexion range that is radiant with a lightweight feel and a skin-care infused formula. With all this in mind - Aura Skin was born, to enhance and celebrate your Aura!".