Shade Match
Shade Match
Featured partners
- Independent
- this morning
- The Style
- Women's Fitness
- Glamour
Our Brand
KASH Beauty is an Irish-owned, makeup artist-led brand that has quickly become one of the country’s most recognisable names in beauty. Founded in 2020, the brand blends professional expertise with award-winning formulas designed to deliver high-performance, confidence-boosting results.
Now with a growing portfolio of over 250 products, KASH Beauty has built a reputation for creating cult-favourite essentials and viral must-haves, from its iconic lip stains to complexion-perfecting staples.
Celebrated for both innovation and community, KASH Beauty was proudly voted Ireland’s Overall Brand of the Year at the IMAGE Awards, cementing its place as a leader in the industry.
With a strong presence across retail, online, and social platforms, the brand continues to connect with a global audience.
Mission Statement
Mission Statement
“KASH Beauty was built from a passion for creating products people can trust, that become staples in your makeup bags and that give a boost of confidence every day.”
Awards and recognition
Our Founder
Keilidh Cashell, known globally as KeilidhMUA, is a makeup artist whose bold, transformative looks have earned her a worldwide following. With over a decade of industry experience, she developed a deep understanding of product performance, artistry, and what consumers truly want.
In 2020, she launched her own brand, bringing that expertise to life through carefully crafted, high-performing products. Today, she remains the creative force behind every launch, shaping formulas, textures, and trends with authenticity and vision.
Real Results
See more results-
96%
agree Aura provides a healthy, radiant glow to the skin, seamlessly blending for a flawless finish.
Aura Skin Radiant Foundation $52.45 -
96%
agree that the concealer helps to reduce the appearance of dark circles
Aura Skin Concealer $32.78 -
97%
agreed that it had a lightweight application and left their skin looking smoother and brighter.
Miracle Tint $45.89 -
96%
Agree that the setting spray made their makeup last for 12 hours
Total Hold Setting Spray $40.98
