Skip to content 
Kash Beauty is a cosmetics brand created by Ireland’s most popular beauty influencer Keilidh Cashell, also known as Keilidh MUA.
Keilidh exploded onto the Irish beauty scene in 2015 and her career has continued to
skyrocket since, with highlights including winning Best Beauty Influencer at the 2018 Xpose.
Benefit Awards and Best Beauty Influencer at the 2018 Image Magazine Business of Beauty
Awards. Keilidh has developed global partnerships with brands including Morphe Cosmetics for their Hit The Lights Artistry Palette in 2019, placing Keilidh on billboards across the US.
Keilidh holds a wealth of experience in the industry, developing her unique insight into brands, products and audiences. Her expertise has been poured into developing her own brand, KASH Beauty, from the ground up. Founded in 2019, KASH first launched with the iconic Secret Treasure collection. KASH consistently develops new, luxury products to stay ahead of the market and set trends, as Keilidh has always done.
KASH Beauty offers a wide range of chic, high-quality cosmetics, including high-pigmented eyeshadow palettes, faux-mink eyelashes, creamy lipsticks and matching lip liners, luxury makeup tools and our patented Sculpt Sticks set. Our variety of collections covers go-to natural glam to big and bold night-out looks. We are proud to say our products are cruelty-free and vegan friendly.
Kash Beauty was created because I wanted a brand that inspires people to get creative and go out of their comfort zone. It was important to me to create products that people could rely on, that would make them feel beautiful and confident!
